Aina Alive
Case Study
Overview
Aina Alive is an experienced Agile Coach and a Business Consultant currently working for Sun Life (Canada) and a founder and CEO at Bee Agile Tutoring. She is a keynote speaker at PMI/Agile and Leadership Development Conferences and Symposiums. Her book "It Starts with YOU. 40 Letters to my Younger Self on How to Get Going in Your Career" hit the #1 position in the #jobhunting category on Amazon.
Aina has close to 10 years of experience in transforming businesses, leading change and developing leaders.
Aina has a vision for a world where leaders and teams are empowered to experiment with and execute new ideas and produce maximum results.Aina approached us to position herself as an industry leader in the business coaching industry, she wanted us to build her online authority and google presence.
Process
1CONSULTATION
We had a Zoom call with Aina, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement to establish her as a leader in her industry.
2ROADMAP TO SUCCESS
Based on the needs of Aina, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of herself and her brand.
3GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on top publications.
Strategy
- Create powerful content that portrays Aina and her story in a unique way.
- Leverage Aina story along with our network of connections to get her featured on major publications.
- Make her a senior contributor in a big media publication.
- Improve her Google search presence.
- Boost brand credibility and authority by positioning Aina as an expert in the Business Coachin industry.
Featured On
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Results
- Got her featured on some of the world’s biggest media outlets including Haute Living, NY Weekly, Disruptors Magazine, Entrepreneurs Herald, The NYC Journal and many more
- Made her a senior contributor on Disruptors Magazine
- Established her as a Top Female Entrepreneur.
- Created powerful content and strategically got it placed on major media outlets to position Aina as an authority in her industry.
- Tremendously boosted press exposure, brand credibility, and Google search presence.
Made Her a Contributor In Disruptors Magazine
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Got Her Featured On Haute Living
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Established Her As a Top Female Entrepreneur
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Google Domination
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